Logos and Branding
We create brand ecosystems that increase organization value
Understanding The Lay of the Land
In order to build a firm foundation we get a solid grasp of the competitive landscape. Carefully researching your target market we ascertain your competition and learn what they’re doing well and where they’re lacking.
Your Value Proposition
The Value Proposition is the most important part of the branding process. If you can articulate what it is that you do differently and better than your competition, it’s really about getting that message to as many people as possible.
Your Brand’s Story
Now that you have a firm grasp of your competitors, and your value proposition, it’s time to tell your story. Being different and better is an unquestionable advantage, but why you do what you do instills trust and reveals to your audience that you care about them.
Your Name is Everything
You will use your business name more than anything else. It will be featured on every business card, listing, webpage, advertisement and uttered over and over in every sales pitch.
Your Brand’s Slogan
Your slogan is one sentence that expresses your value proposition.
Your Content Goes Here
Your Logo
The primary understanding of branding is the “guarantee you pledge to your customers.” Your logo is your stamp of approval, much like the brand ranchers put on their cattle, and where the term branding comes from. This is why a logo is so vitally important. A poorly designed logo communicates a poorly designed product or service. Conversely, a well designed logo builds trust and pulls your brand together.
Pulling It All Together
Quality design should drive all of your marketing materials. Your website, brochures, stationery, content on social media, email…everything. It all should be designed for maximum appeal.
Your website is the first point of contact for your audience, and this is where in milliseconds visitors decide whether to stay or go. Here we focus on fonts, colors, as well as photography and illustration styles. This is also where we determine your writing’s voice throughout your branding. The rest is a journey that tells your brand’s story through design and content. Take the next step and contact Stonewell Studios and make you brand come alive.